The Fraiman family, controlling shareholders of Prico, operated and registered the Company during the 1970's.

The Group is currently headed by Mr. Joseph Fraiman.

The Prico Group has been providing its services to capital market clients in Israel for over two decades. The Group consistently maintains a tradition of personal, efficient and relevant attention. Prico will present the client with a full financial world. Prico believes in full transparency and reliability, and operates individually to adapt its various services to specific customer needs and demands.

Prico Group clients are served by a large team of skilled, experienced and senior professionals for planning, managing and executing financial strategies and transactions. The Prico team is comprised of analysts, dealers, trading room workers and a back office array. It consists of professionals with academic background in economics, accounting, business administration, law and sciences. Group employees place a great emphasis on nurturing direct and personal relations with the client and on providing professional, efficient and reliable service.

The Company encourages its employees to extend and improve their professional training as well as their involvement in community activities.

Prico Management (T-A) Ltd. is licensed to provide investment portfolio consulting and management services and, as such, it complies with legal requirements applying to investment consulting and management. Company reviews are distributed through international systems, including Reuters. The Group is ISO 9001:2008 certified. It was granted the "Reserves Shield" award for its involvement and contribution to Israel's security in 2009.

We undertake to:

Professionalism

Continue to provide financial services and solutions, while maintaining uncompromising quality, efficiency and professionalism.

Integrity, Transparency and Responsibility

Principles underlying our longstanding relationships with our clients as a "Prico Family" tenet toward its customers.

Prico is committed to a reliability and quality standard frequently audited by the compliance unit and legal bureau. Prico trains its employees in accordance with standards and procedures generally accepted in the capital markets. Similarly to the financial systems around the world, Members of the ACI – The Financial Markets Association, work at Prico.

Innovation

We will continue to execute, develop and apply advanced technological innovations for our customers, alongside integration and training. Since the early 1990's, Prico has been developing unique and exclusive computing systems, comprising milestones  in the field of risk management for reporting arrays.